Brand Strategy Agency

Leidar provides a high level brand strategy service for ambitious companies looking to develop new brands or review existing brands. This can either be provided as stand-alone service or as part of a brand development project.

For existing brands, we interrogate your market, your competitors and your existing research. We question your brand’s current position, your current strategy and if necessary, we initiate further research to build detailed insight and to empower the brand development process.

By putting strategy at the heart of the brand development process, our clients gain the benefits of competitive advantage, company growth and increased brand engagement.

As part of a strategic brand review, together with our clients we:
Define brands
STRATEGY – The foundations of all branding and design work.
POSITIONING – We help you define your brand’s market.
BRAND PROMISE – Two clear concise paragraphs: your brand in a nutshell.
BRAND ATTRIBUTES – Images and words to support the brand promise.

After the brand strategy stage we can assist with the development of a communication platform and visual identity and, if required, develop a full communications programme, all fully integrated with the agreed strategic approach.

At Leidar we have expertise across a wide range of business-to-business and consumer markets and can provide clear strategic thinking and objective insight whatever your specialist sector.

Would you like to see some of our strategy work and have a chat in our London office? Email us at or ring +44 20 7524 7550.