Leidar London to present at in-cosmetics Global Amsterdam
On 18 April 2018 Leidar London’s Managing Director Madelyn Postman will be speaking at Marketing Trends at in-cosmetics Global in Amsterdam.
in-cosmetics Global is the leading event for personal care ingredients and April will be its 28th event. The exhibition brings together personal care ingredients suppliers (exhibitors) with finished product manufacturers (visitors), each looking to network, learn about future trends, and discover new products. The event provides launch pads for innovation in personal care ingredients and technologies and high-level education and consumer insights for formulators, R&D and regulatory professionals.
Marketing Trends at in-cosmetics Global will be showcasing top-level insights delivered by leading research companies, brands big & small and consultancies. The presentations are free to attend and will be delivering the latest industry trends, facts, figures, market analysis and research data.
Madelyn’s presentation Tiny bubbles: children’s toiletry brands today will be a visually rich presentation on the brand opportunities, trends and pitfalls in baby, toddler and children’s toiletries. She will be exploring the current brand landscape of baby and children’s toiletries, including:
• Baby and children’s brands which introduce toiletries
• Beauty and toiletry brands with baby and children’s ranges
• Standalone baby and children’s toiletry brands
• The role of organic and “natural”
• Successful messaging: case studies on what works and what doesn’t
Madelyn will provide insight into how brands can enter the children’s toiletries market and what benefits there are in doing so. She will identify where the future opportunities lie for this market, including growth ideas.