Naming Agency

Naming and branding agency Leidar can help you name a company, business, brand or product. Based in London we are a naming and branding agency with a difference, with decades of creative inspiration and strategic insight on our side. As the UK based division of an international communications agency, we work with big brands and funded startups from across the globe to create the brand leaders of the future.

Naming is not just about putting together clever prefixes and suffixes. In the twenty-first century, the strength of brand, business or product naming relies heavily on dot com availability and trademark clearance.

Here at Leidar we are specialised in naming and branding, with years of experience working closely with trademark lawyers to find the best new name for your company or product with country-specific or international clearance. We then develop the visual identity, messaging and brand guidelines, providing the consistency in follow-through which is hard to find elsewhere.

Tesco came to us for the name development of the FMCG ranges now called Tesco Loves Baby and Pro Formula as well as other projects.

UK-wide estate agent membership organisation Propertymark was previously the alphabet soup ARLA, NAEA, NAVA, ICBA and APIP, all supported by NFoPP.

London South East Colleges asked for our naming and strategic guidance during the merger of Bromley College of Further and Higher Education, Greenwich Community College and Bexley College.

Lucideon, a materials development, testing and assurance group of companies, was previously known as Ceram, born in the ceramics industry in Stoke on Trent.

British beauty gifting brand Button & Wilde provides a unique and enchanting experience for the gift-giver and recipient alike.

One of our recent naming and visual identity projects is Floreon, a compostable biopolymer made of renewable resources with a low energy footprint. Floreon will be the next PET, replacing that fossil-fuel based plastic in drinks bottles and any kind of packaging – and potentially anywhere plastic is currently used.

Intana is the new name of the Collinson Group’s assistance offering.

Gloucester Room is a private art gallery with a name matching its exclusivity and members-only positioning.

Kenwood kitchen machines asked for our assistance in range and product naming.

And JoJoJam is a sports accessories start-up with a name reflecting its dynamism.

Whether our client is an multinational corporation or a small start-up, we use the same rigourous yet creative approach in name generation, making sure that the new name is fit for purpose.

Leidar the leading name in naming! We connect strategy with creativity so your brand will flourish.

Please do get in touch to arrange an informal chat. Email or ring +44 20 7524 7550.