Packaging Design Agency
Great packaging design is about a thorough understanding of brand values and consumer purchasing decisions. It’s about understanding impact at the point of sale and recognising the needs of the retailer. Most of all it’s about creating packaging identities that respond to consumers’ needs and developing a positive relationship. If your customers love the packaging, it creates an enchanting experience that carries through to the product inside.
We have particular expertise in luxury, fashion and jewellery packaging. Projects have included luxury jewellery brands Devotion Diamonds, Spence Diamonds and Savage and Rose; Petit Tribe childrenswear; Kalayci womanswear; and Button & Wilde personalised beauty gifting brand.
FMCG packaging projects have included Main Squeeze — Chinese premium freshly-squeezed juices — and a range of in-flight food packaging for British Airways.
There are practical aspects to packaging design. Beautiful shapes and graphics must also be space-efficient for transport and retail display. Substrates need to reflect brand values while not costing more than the product within! At Leidar we’ve worked on packaging design with leading brands in the luxury goods, telecoms and FMCG sectors. Our designers understand the practicalities and the beauty of great packaging.