The Country Land and Business Association
Reaching diverse businesses in rural communities
The Country Land and Business Association (CLA) is the membership organisation for owners of land, property and businesses in rural England and Wales. They have been safeguarding the interests of landowners, and those with an economic, social and environmental interest in rural land since 1907.
CLA members own or manage around half the rural land in England and Wales and more than 250 different types of businesses. The work they undertake in the best interests of the land has a positive effect on wildlife and the natural environment, and their diverse and successful businesses are the heart of rural communities.
We combed through CLA materials for members and potential members with the aim of refining and improving them. This involved writing and editing a wide range of copy, as well as redesigning some of the collateral. This included:
- Website content
- Blog posts
- Powerpoint presentations templates
- Opinion pieces
- Policy documents
- Membership mailings
Leidar’s design and copywriting support has allowed the CLA to communicate more effectively with its audiences.