Digital engagement strategy to go further for health.
Challenge: Digital and social media change the nature of relationships between the companies and their stakeholders. It is especially important in the industries, such as healthcare, that have a vital impact on the lives of individuals. HARTMANN is a global leader in healthcare and needed to change the way it was engaging with stakeholders.
Solution: We helped HARTMANN develop a comprehensive digital engagement strategy that looks both at the tools and at the processes to harness the power of interaction. The strategy development process included stakeholders from the whole organisation to ensure its cohesion and relevance. Leidar supported the process to ensure best outcome and impact for HARTMANN.
“Leidar works seamlessly across the offices to deliver what we need, when we need. On top they really understand business constraints and adapt accordingly.” – Deniz Celik, Senior Manager, Content